The Jo Malone Bridal Service


As a luxury wedding planner, I believe that weddings should incorporate the five senses; giving guests a sensory treat at every turn.  From beautiful tactile linens to delicious food and drink, fun and laughter, great entertainment and sweet smelling florals – it all helps to deliver a really personal wedding day.

So, when luxury fragrance brand Jo Malone got in touch to tell us about their Bridal Service, we jumped at the chance to go into their Mayfair boutique to find out more.

It is common knowledge that scents can trigger memories and emotions more than any other sense; so incorporating a favourite smell into your wedding is a great way of re-living the event over and over for years to come.

For any brides looking to incorporate their favourite scent into their wedding, a trip to Jo Malone is a must.

Upon arrival you are taken to their Tasting Bar where one of the expert consultants greets you with a glass of ice-cold champagne before sitting down and finding out more about you and your wedding day.  They like to get a really good understanding of all of the key features from colours and location, to dress, flowers and overall styling, as all of this information helps to inform the fragrance recommendation.

You are then asked about your fragrance preferences…do you prefer musky, woody tones or floral and feminine?  Soft and sweet or rich and spicy? The consultant will then select a number of different fragrances from their vast collection and ask you to smell them and select your favourites.  If there are a couple of fragrances that you like, the consultant will talk to you about layering to help achieve your signature scent.

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Once you have selected your scent, you are then treated to a relaxing hand and arm massage giving you the opportunity to test your preferred scent through body creams and perfumes.  It is a really relaxing experience and a great way to understand how the scents sit together – especially if you are layering fragrances.

Jo Malone’s luxury fragrance collection incorporates perfumes, body creams, room fragrances, oils and candles and so there really is the opportunity to personalise your wedding with your favourite scent in all areas – from bathroom soaps and hand lotions through to scented candles on the tables and even wedding party gifts – not forgetting the Bride and Groom’s own beauty regime also.

To add to the personal touch, it is also possible to chose from three unique etched bottles to make a really special perfume for your wedding day – and in some of the Jo Malone boutiques it is also possible to get the silver lid engraved.

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The Bridal Service is fully complimentary but booking is recommended due to limited space at the Tasting Bar.

So, why not grab your Bridesmaids and book an appointment to find your wedding scent, and enjoy a pampering experience in the process.

To find out more, visit

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