Introducing Ultra Violet, Pantone’s Colour of the Year


Earlier this year, Pantone released their much-anticipated colour of the year for 2018; a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet. According to Pantone, the colour communicates originality, ingenuity, and visionary thinking that points us towards the future.

Pantone Colour of the Year Ultra Violet Swatch

Laurie Pressman, Vice President of the Pantone Color Institute says “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Pantone is known for setting the stage for the year’s upcoming trends, but it is fair to say that the announcement divided opinion in the wedding industry with many unsure how the bold hue would translate in the soft and romantic world of weddings.

So, we thought we would take a closer look at the colour of the moment and offer some insight into how you can incorporate it into your celebrations.

Pantone Colour of the Year Ultra Violet Moodboard Wedding Inspiration

Firstly, our view would be to use the shade in moderation and in conjunction with other tones. Touches of ultra violet offer an opportunity to energise your wedding colour palette and combined with hints of gold, complementary softer shades and much favoured neutrals, ultra violet can add a dramatic but luxurious look and feel.

So, how can the colour be brought into your wedding day…here are 10 quick ideas:

1. Coloured Glassware
Add a pop of colour to your tables with a beautiful purple water glass

Ultra Violet Water Glasses for Wedding Breakfast styling

2. Envelope Linings
When you send out your wedding invitations, consider having your envelopes lined in an ultra violet paper to add a bit of wow when guests open their invites

3. Ultra Violet Edging
With relatively simple and classic paper goods on your wedding day, you could look to have menus (for example) finished with a pop of purple edging

4. Attire
Why not surprise your Groom and guests by wearing a show-stopping pair of purple heels under your wedding dress

Tom Ford Velvet Shoe Wedding Attire

5. Atmospheric Lighting
In the evening, consider having purple toned uplighting in your dance area to create a club-like, party atmosphere

6. Drinks
Add a sprig of lavender into the drinks you serve at your drinks reception

Lavender Sprig Cocktails Luxury Wedding Reception

7. Napkins
Keep your table relatively neutral but add some ultra violet napkins to the tablescape to create a talking point

8. Ribbons
Tie your wedding bouquet with a beautiful handmade silk ribbon in the right shade of purple

9. Cushions
In the evening, add a pop of colour to an otherwise minimalistic evening party by adding purple cushions to your lounge furniture – stylish and comfortable

10. Amethyst
Even before you’ve said “I do” drop hints regarding an amethyst stone engagement ring…then you’ll be on trend all year long (and for many years after too!)

Amethyst Engagement Ring

So, if you’re looking to make a statement, using Ultra Violet in your colour palette will be sure to wow your guests but our key would be to use it in moderation to ensure that your wedding remains timeless and elegant and perfectly you.

If you’re looking for help with the styling of your wedding, then please get in touch to find out about our services and how we can help.

Image Credits

Colour Swatch // Pantone
Moodboard // Just Bespoke
Glassware // Glasses – Duchess & Butler, Image – Philippa Sian, Florals – Violets & Velvet
Shoes // Tom Ford via Your Style Vault
Lavender Cocktails // Image from Pinterest, source unknown
Amethyst Ring // Anna Sheffield

DISCLAIMER: We endeavour to always credit the correct original source If you think a credit may be incorrect, please contact us at

Leave a Reply

Stay Tuned

for the latest news

follow us