A couple of weeks ago we told you about an exciting event that we were part of at Miss Bush Bridal in Ripley, Surrey to celebrate the arrival of JLM Couture bridal wear to the popular boutique.

Our role was to manage and style the event – taking care of everything from inviting the media and bloggers, coordinating the amazing supplier dream team, and ensuring that we translated Emma’s vision of bringing a slice of New York to the streets of Surrey – no small task then!

The event has already been featured on Rock My Wedding but we thought we’d share with you an insight into our design process and what inspired the various spaces in the boutique…

We approached the event in exactly the same way that we approach a wedding…taking a vision and transforming it into a reality and as Emma had a very clear idea of what she wanted, this made our job a lot easier. She gave us the space to develop our ideas – trusting our decisions and allowing us to simply get on with the task in hand.

So…we knew that the event would be attended by brides keen to see the latest fashions from JLM Couture. However, we also had plenty of the industry’s finest, volunteering to provide their services to give guests inspiration and ideas for their wedding day, beyond their dress and accessories.

With this in mind, we decided to really maximise the space upstairs in the boutique and showcase two very distinct styles which represented two very different sides of New York. We wanted to be elegant and stylish, and edgy and contemporary…so we used the upmarket streets surrounding Fifth Avenue as our inspiration for one, and the fashionable and artistic area of Tribeca for the other…

This gave us a great starting point…the next job was to develop the spaces…

Credits
Fifth Avenue | Essential New York City Guide
Tribeca | David Leventi Photography